Our brand

Novae is celebrating a new day, with a new brand; a brand that clearly defines the core of Novae; a brand that illuminates Novae’s delivery of excellence and achievements in the risk-taking insurance and reinsurance business.

Jeff Nishinaka

To capture the unique personality of Novae, we commissioned a Japanese paper sculptor, Jeff Nishinaka. Our brand agency, ABA-design, collaborated with Jeff who then created five montages to depict our classes of insurance from layers and layers of paper. The results are beautiful.

Hindsight – Insight – Foresight

Novae’s new visual identity reflects the company’s vision and goals, showing that Novae has used hindsight and foresight to balance the vision of the moment: insight.

Hindsight – you prove your skill through understanding the past
Insight – you instinctively understand what is happening today
Foresight – you are able to forecast what could happen ahead